Target Launches Data-driven Loyalty Program

Target Corp.’s (NYSE: TGT) new loyalty program will be launching nationwide on October 6th. The loyalty program, Target Circle, will be data-driven to personally tailor offers and savings to each individual customer. The loyalty program is free to join and doesn’t require a membership fee or a Target credit card.

For a year and a half, Target has been beta testing the Target Circle loyalty program in Dallas-Ft. Worth, Charlotte, Denver, Indianapolis, Kansas City, and Phoenix. The company says that more than 2 million people have already enrolled and have completed more than 14 million transactions. Those enrolled in the program are spending more in stores and online than those who have not enrolled.

Rick Gomez, Target executive vice president and chief marketing and digital officer, said in a statement, “We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities.”

Some of those benefits include birthday rewards, early access to special sales throughout the year, and personalized offers and savings on the categories they “shop most often”. Target Circle members will also enjoy a 1 percent savings on purchases. Target’s Cartwheel savings are rolling into Target Circle where they’ll be rebranded as Target Circle offers.

Target Circle members can also help direct Target’s giving to local nonprofits in the U.S. Members will have the ability to vote on Target’s community giving initiatives through the program. More than 800 organizations are currently involved in the program.

The new program is designed to for customers who do not have Target’s store card, REDcard. REDcard holders can join Circle to take advantage of the other perks, but will continue to have a 5 percent savings when paying with Target’s store card instead of the 1 percent offered to Target Circle members.